Envelope still the safest medium, preferred by a majority of European citizens

Envelope still the safest medium, preferred by a majority of European citizens

 

Resistance is building up across Europe against forcing citizens into digital communication. This was the central theme at the 59th Congress of the European Federation of Envelope Manufacturers (FEPE), held in Berlin from 15-17 September 2016.

The digital agenda may be spreading ever more rapidly across Europe but campaigns are now cropping up fighting for the citizen’s right to choose how they are contacted – by paper or digitally. FEPE was instrumental in supporting the campaign set-up across Europe and the discussion at the congress revealed the necessity as well as the potential to push the consumer’s right to choose.

 

  • 81% of UK adults want to choose how they receive their information
  • 60% of Spanish consumers say they want paper invoices as a standard invoicing medium
  • 630,000 Belgian households have been forced into a communication channel.

 

The FEPE has produced a short video promoting the envelope as a personal, safe and impactful communications channel:

 

View the video That's me - the ENVELOPE

 

Feel free to share this video with customers, colleagues and stakeholders!

 

Find out more about the campaign: FEPE Congress 2016