The power of Mail media

The power of Mail media

There is no room for doubt: printed postal mail is and remains a universal medium, still as impactful as ever.

 

  • 92% of the French read at least one letter per week.
  • Of the 6.7 advertising materials read on average every week, one in two is read in-depth.
  • And among the three addressed letters read on average every week, two out of the three are viewed or read carefully.

 

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Source: FEPE NEWS 12 July 2019 The newsletter of the European Envelope Industry