The power of Mail media
There is no room for doubt: printed postal mail is and remains a universal medium, still as impactful as ever.
- 92% of the French read at least one letter per week.
- Of the 6.7 advertising materials read on average every week, one in two is read in-depth.
- And among the three addressed letters read on average every week, two out of the three are viewed or read carefully.
Source: FEPE NEWS 12 July 2019 The newsletter of the European Envelope Industry